Designed and Developed Calvin Klein's CKTV
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Mobile Optimized
Custom Video Player
Live Streaming
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50 Videos
128K FB Likes
Multiple Currencies
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5M Views
78% CTR
17% Click-to-Buy
Launched in 2010
Calvin Klein partnered with Clikthrough to build out their CKTV interactive video platform. CKTV is Calvin Klein’s destination for their customers to watch and experience all their videos from exclusive content, fashion shows, to seasonal commercials. Knowing they wanted to be unique, Calvin Klein didn’t want just a video site, they needed one that would drive revenue. Using Clikthrough’s clickable video technology we enabled their customers to shop directly from the videos and purchase the products they were seeing.
Needing a platform to support all types of users on different devices and in different countries, we crafted an experience that worked across desktop, tablet and mobile and supported the local currency.
Experience CKTV!
